{"product_id":"elements-beach-texture-paste","title":"Elements Beach Paste","description":"\u003ch2 data-start=\"0\" data-end=\"48\"\u003e\u003cstrong data-start=\"0\" data-end=\"48\"\u003eIdHAIR Elements Beach Paste\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"59\" data-end=\"464\"\u003eThat day-at-the-coast texture, without the saltwater dryness. IdHAIR Elements Beach Paste is a vegan beach texture paste that gives hair a matte finish and flexible, long-lasting hold, using hydrated silica for grit, shea butter to soften, and upcycled Nordic oat kernel oil to strengthen. It is made by IdHAIR, a 100% Danish-owned professional haircare brand, and approved for use in Green Salon certified salons.\u003c\/p\u003e\n\u003cp data-start=\"59\" data-end=\"464\"\u003eIdeal for anyone searching for a matte texture paste, a sea salt spray alternative that won't dry hair out, or vegan styling products that actually hold.\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 data-start=\"730\" data-end=\"747\"\u003e\u003cstrong data-start=\"730\" data-end=\"747\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul data-start=\"748\" data-end=\"1458\"\u003e\n\u003cli data-start=\"748\" data-end=\"888\"\u003e\n\u003cstrong\u003eBeach Texture Without the Crunch: \u003c\/strong\u003eHydrated silica creates the raw, salty texture of a day in sea air, in a soft, pliable paste that keeps hair touchable and easy to restyle.\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"888\"\u003e\n\u003cstrong\u003eFlexible, Long-Lasting Hold:\u003c\/strong\u003e The hold lasts all day while hair keeps its elasticity and natural movement. No stiffness, no helmet effect.\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"888\"\u003e\n\u003cstrong\u003eMatte Finish, Two Ways:\u003c\/strong\u003e Apply to damp hair for a natural, controlled look or to dry hair for a more matte result. One paste, two finishes.\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"888\"\u003e\n\u003cstrong\u003eStrengthens While It Styles:\u003c\/strong\u003e Upcycled oat kernel oil from Nordic oats is rich in lipids and ceramides. It smooths the hair shaft, supports elasticity, and adds natural shine.\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"888\"\u003e\n\u003cstrong\u003eSoftens and Protects: \u003c\/strong\u003eShea butter conditions the hair so it feels more manageable, not coated.\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"888\"\u003e\n\u003cstrong\u003eVegan and Green Salon Approved:\u003c\/strong\u003e A fully vegan formula, approved for use in Green Salon certified salons, Denmark's environmental standard for hairdressing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"1460\" data-end=\"1477\"\u003e\u003cstrong data-start=\"1460\" data-end=\"1477\"\u003eHow It Works:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp data-start=\"1479\" data-end=\"1861\"\u003eIdHAIR Elements Beach Paste is built on a few effective actives instead of a long list of fillers. Hydrated silica creates the signature salty grit that gives hair edge and a relaxed beach look. Candelilla wax adds structure and a light shine that helps the style hold its shape. Meanwhile, shea butter softens and protects, and upcycled Nordic oat kernel oil strengthens the hair shaft with lipids and ceramides. Texture on the outside, care underneath.\u003c\/p\u003e\n\u003ch5 data-start=\"1863\" data-end=\"1879\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1879\"\u003ePerfect For:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul data-start=\"1880\" data-end=\"2201\"\u003e\n\u003cli data-start=\"1880\" data-end=\"1962\"\u003eShort or long styles that need more grip, texture, and natural movement.\u003c\/li\u003e\n\u003cli data-start=\"1880\" data-end=\"1962\"\u003eAnyone who loves what sea salt spray does for their texture but not what it does to their ends.\u003c\/li\u003e\n\u003cli data-start=\"1880\" data-end=\"1962\"\u003ePeople whose matte pastes always end up stiff, flaky, or greasy.\u003c\/li\u003e\n\u003cli data-start=\"1880\" data-end=\"1962\"\u003eLabel readers who want vegan styling that performs like a salon product, because it is one.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"2203\" data-end=\"2218\"\u003e\u003cstrong data-start=\"2203\" data-end=\"2218\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp data-start=\"2220\" data-end=\"2374\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWork a small amount between your palms. Apply to damp hair for a natural, controlled look with texture and hold, or to dry hair for a more matte result. Build up gradually. A little goes a long way.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 data-start=\"2220\" data-end=\"2374\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePairs Well With\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp data-start=\"2220\" data-end=\"2374\"\u003eIdHAIR Elements Beach Spray for extra grit underneath, and IdHAIR Elements Texturizing Hair Powder for root lift before you shape.\u003c\/p\u003e\n\u003ch5 data-start=\"2455\" data-end=\"2471\"\u003e\u003cstrong data-start=\"2455\" data-end=\"2471\"\u003eIngredients:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp data-start=\"2473\" data-end=\"2688\" data-is-last-node=\"\"\u003eAqua (Water), Caprylic\/Capric Triglyceride, Euphorbia Cerifera Cera, VP\/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Copernicia Cerifera Cera, Sorbitol, Hydrogenated Rapeseed Oil, Parfum (Fragrance), Ceteareth-20, Alcohol Denat., Isopropyl Myristate, Cera Microcristallina, Hydrogenated Vegetable Oil, Stearyl Stearate, Avena Sativa Kernel Oil, Oleth-5, Glycerin, PVP, Stearic Acid, Oleth-3, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Caprylyl Glycol, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Pogostemon Cablin Oil, Limonene, Alpha-Isomethyl Ionone, Citrus Aurantium Peel Oil, Citronellol, Ethylhexylglycerin, Coumarin, Citrus Limon Peel Oil, Juniperus Virginiana Oil, Benzyl Alcohol, Rose Ketones\u003c\/p\u003e\n\u003ch5 data-start=\"2473\" data-end=\"2688\"\u003eFAQ\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSea salt spray gives me the texture I want, but my hair ends up dry and crunchy. Is there a better option?\u003c\/strong\u003e\u003cbr\u003eYes. IdHAIR Elements Beach Paste creates the same beachy, salty texture using hydrated silica, but in a paste base with shea butter and upcycled Nordic oat kernel oil, so hair stays soft, flexible, and conditioned instead of dried out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvery matte paste I try either feels greasy or makes my hair stiff by noon. What actually works?\u003c\/strong\u003e\u003cbr\u003eA paste with a flexible hold. IdHAIR Elements Beach Paste uses candelilla wax for structure that lasts all day while hair keeps its elasticity and movement. Start with a small amount on damp or dry hair and build up. No grease slick, no helmet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI want vegan styling products, but most of them don't hold. Is this one different?\u003c\/strong\u003e\u003cbr\u003eIdHAIR Elements Beach Paste is a fully vegan styling paste from a Danish professional brand, and it is built for flexible, long-lasting hold. It is also approved for use in Green Salon certified salons, an environmental standard for hairdressing in Denmark.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan one product do both a controlled style and a messy, matte look?\u003c\/strong\u003e\u003cbr\u003eYes. Apply IdHAIR Elements Beach Paste to damp hair for a natural, controlled look with texture and hold, or work it into dry hair for a more matte, undone result. Same jar, two finishes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs a salon texture paste really different from what I can grab at the drugstore?\u003c\/strong\u003e\u003cbr\u003eYes, and the difference is the formula. IdHAIR Elements Beach Paste is the same professional product stylists use in salons, made by a 100% Danish-owned brand with decades of professional heritage. It is built on a few effective actives, hydrated silica, shea butter, candelilla wax, and oat kernel oil, rather than fillers. Ask your stylist about it, or buy it here.\u003cbr\u003e\u003c\/p\u003e","brand":"IdHAIR North America","offers":[{"title":"Default Title","offer_id":51830091546945,"sku":null,"price":41.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/0933\/0753\/files\/ElementsBeachPaste.png?v=1781116897","url":"https:\/\/idhairpro.com\/products\/elements-beach-texture-paste","provider":"IdHAIR North America","version":"1.0","type":"link"}