{"product_id":"elements-repair-strengthening-shampoo","title":"Elements Smooth Repair Shampoo","description":"\u003ch2\u003eIdHAIR Elements Smooth Repair Shampoo\u003c\/h2\u003e\n\u003cp\u003eHair that snaps in the brush does not need more product. It needs strength. IdHAIR Elements Smooth Repair Shampoo is a vegan strengthening shampoo that cleanses gently while glycolic acid conditions hair from within and plant protein reinforces the hair structure, so strands resist breakage better. It is made by IdHAIR, a 100% Danish-owned professional haircare brand, and approved for use in Green Salon certified salons.\u003c\/p\u003e\n\u003cp\u003eIdeal for anyone searching for a strengthening shampoo for breakage, a repairing shampoo for fragile hair, or a vegan Curly Girl approved shampoo that cleanses without stripping.\u003c\/p\u003e\n\u003ch5\u003eKey Benefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens Against Breakage: \u003c\/strong\u003eGlycolic acid works inside the hair to support elasticity and flexibility, so strands can stand up to daily brushing, styling, and wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces the Hair Structure:\u003c\/strong\u003e A plant-based protein strengthens the hair fiber and improves elasticity for more resilient hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths the Surface:\u003c\/strong\u003e A caring smoothing technology wraps each strand in a light, even layer that makes hair softer, more uniform, and easier to handle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanses Gently: \u003c\/strong\u003eMild cleansers wash hair and scalp clean without drying them out. Suitable for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports a Balanced Scalp:\u003c\/strong\u003e A marine bioferment helps keep the scalp environment healthy, so hair can thrive from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan, Curly Girl and Green Salon Approved: \u003c\/strong\u003eA fully vegan formula, approved for the Curly Girl method and for use in Green Salon certified salons, Denmark's environmental standard for hairdressing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow It Works\u003c\/h5\u003e\n\u003cp\u003eIdHAIR Elements Smooth Repair Shampoo pairs gentle cleansing with targeted repair. Glycolic acid conditions the hair from within, supporting the elasticity and flexibility that fragile hair lacks. A plant-based protein strengthens the structure of each strand, while a smoothing technology settles the surface so hair feels softer and behaves better. A marine bioferment keeps the scalp balanced underneath it all. The result is hair that feels stronger, smoother, and easier to style after every wash.\u003c\/p\u003e\n\u003ch5\u003ePerfect For\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eHair that breaks during brushing, heat styling, or everyday wear.\u003c\/li\u003e\n\u003cli\u003eAnyone whose strengthening shampoos always seem to leave hair dry and squeaky.\u003c\/li\u003e\n\u003cli\u003eCurly Girl method followers who need an approved cleanser.\u003c\/li\u003e\n\u003cli\u003eLabel readers who want a vegan shampoo that performs like a salon product, because it is one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow to Use\u003c\/h5\u003e\n\u003cp\u003eCan be used daily. Apply to damp hair, lather, and rinse thoroughly.\u003c\/p\u003e\n\u003ch5\u003ePairs Well With\u003c\/h5\u003e\n\u003cp\u003eIdHAIR Elements Moisture Conditioner to lock in softness after cleansing, and IdHAIR Elements Miracle Serum to seal and protect the lengths.\u003c\/p\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp\u003eAqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycolic Acid, Polyquaternium-47, Pseudoalteromonas Ferment Extract, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Sodium Salicylate, Tetramethyl Acetyloctahydronaphthalenes, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic\/Capric Glycerides, Ethylhexylglycerin, Linalool, Sodium Hydroxide\u003c\/p\u003e\n\u003ch5\u003eFAQ\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eMy hair keeps breaking off when I brush it. Can a shampoo actually help?\u003c\/strong\u003e\u003cbr\u003eYes, if it works on strength and elasticity rather than just coating the hair. IdHAIR Elements Smooth Repair Shampoo uses glycolic acid to condition hair from within and a plant-based protein to reinforce the hair structure, so strands become more flexible and less likely to snap under daily strain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvery strengthening shampoo I try leaves my hair feeling dry and squeaky. Is this one different?\u003c\/strong\u003e\u003cbr\u003eYes. IdHAIR Elements Smooth Repair Shampoo is built on mild cleansers that wash hair and scalp without drying them out, and a smoothing technology leaves a light, caring layer around each strand. Hair comes out clean and soft, not stripped, and the formula is gentle enough for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI keep seeing glycolic acid in skincare. What does it do in a shampoo?\u003c\/strong\u003e\u003cbr\u003eIn IdHAIR Elements Smooth Repair Shampoo, glycolic acid conditions the hair from within and supports elasticity and flexibility. More elastic hair bends instead of breaking, which is exactly what fragile, damage-prone hair needs from a wash routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI follow the Curly Girl method and most shampoos break the rules. Can I use this one?\u003c\/strong\u003e\u003cbr\u003eYes. IdHAIR Elements Smooth Repair Shampoo is approved for the Curly Girl method, and the vegan formula cleanses gently, which makes it a practical wash-day choice for curls that need strength as well as care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs a salon shampoo really worth it over a supermarket one for damaged hair?\u003c\/strong\u003e\u003cbr\u003eThe difference is in the formula. IdHAIR Elements Smooth Repair Shampoo is the same professional product stylists use in salons, made by a 100% Danish-owned brand with decades of professional heritage. It combines glycolic acid, plant protein, and a scalp-balancing marine bioferment in one gentle wash. Ask your stylist about it, or buy it here.\u003cbr\u003e\u003c\/p\u003e","brand":"IdHAIR North America","offers":[{"title":"250ml","offer_id":51830339240257,"sku":null,"price":41.97,"currency_code":"USD","in_stock":false},{"title":"1000ml","offer_id":51830339273025,"sku":null,"price":113.48,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/0933\/0753\/files\/ElementsSmoothRepairShampoo250ml.png?v=1781124569","url":"https:\/\/idhairpro.com\/products\/elements-repair-strengthening-shampoo","provider":"IdHAIR North America","version":"1.0","type":"link"}