My stylist gave me this product to try out and report on to her: I have thick, straight and strong hair with a short cut. Nothing actually keeps my hair in place except this amazing product. Just a little dab will do the job. It does not make one's hair feel tacky, either. As a bonus, it has no fragrance, hence the "sensitive" in the name. I've tried lots of clay and gel-based salon products, and this is hands-down the best.