Elements Blonde Shampoo
Guaranteed safe & secure checkout
Vegan
IdHAIR Elements Blonde Shampoo
Blonde that turns yellow between salon visits is not your imagination. It is just what blonde does. IdHAIR Elements Blonde Shampoo is a vegan purple shampoo with violet pigments that gently neutralize warm, yellow tones in blonde, bleached, and grey hair while plant protein and ceramides strengthen and soften each strand. It is made by IdHAIR, a 100% Danish-owned professional haircare brand, and approved for use in Green Salon certified salons.
Ideal for anyone searching for a purple shampoo for blonde hair, a silver shampoo for grey hair, or a vegan toning shampoo that will not dry out bleached hair.
Key Benefits
- Neutralizes Yellow Tones: Violet pigments counteract warm tones, so your blonde stays cool, clear, and bright between salon visits.
- orks on Blonde, Bleached, and Grey Hair: One shampoo for natural blondes, lightened hair, and grey hair that pulls yellow.
- Cleanses Gently: The light, creamy texture lathers softly without drying out lightened hair.
- Strengthens and Softens: Plant-based lipids and ceramides soften the hair shaft, while vegetable protein makes hair fibers more resistant.
- Cold-Processed Formula: Made without heat, which preserves the full strength of the ingredients and cuts energy use in production.
- Vegan, Curly Girl and Green Salon Approved: A fully vegan formula, approved for the Curly Girl method and for use in Green Salon certified salons, Denmark's environmental standard for hairdressing.
How It Works
IdHAIR Elements Blonde Shampoo tones and cares in the same wash. Violet pigments sit opposite yellow on the color wheel, so they visually cancel out brassiness and leave a cooler, clearer blonde. Meanwhile, plant-based lipids and ceramides strengthen and soften the hair shaft, vegetable protein builds resistance into the fiber, and a marine bioferment supports moisture and balance in the scalp. Because the formula is cold-processed, the ingredients keep their full strength from production to shower.
Perfect For
- Blondes fighting brassy, yellow tones between colorings.
- Bleached hair that needs toning without more dryness.
- Grey or silver hair that yellows over time.
- Curly Girl method followers looking for an approved toning shampoo.
How to Use
Use as needed. Apply to damp hair, lather, and leave in for 1 to 5 minutes until the desired neutralization is reached. Rinse thoroughly.
Pairs Well With
IdHAIR Elements Blonde Treatment for deeper toning and care once a week, and IdHAIR Elements Moisture Conditioner to finish every wash.
Ingredients
Aqua (Water), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Parfum (Fragrance), Sodium Chloride, Polyquaternium-47, Sodium Benzoate, Pseudoalteromonas Ferment Extract, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium Phytate, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Pentylene Glycol, Phospholipids, Sodium Salicylate, Sphingolipids, Phenoxyethanol, Ethylhexylglycerin, Sodium Sulfate, Potassium Sorbate, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Citric Acid, CI 60730
FAQ
My blonde goes brassy and yellow a few weeks after the salon. What can I do at home?
Use a toning shampoo regularly. IdHAIR Elements Blonde Shampoo contains violet pigments that neutralize warm, yellow tones with every wash, so your blonde stays cool and bright until your next appointment. Leave it in for 1 to 5 minutes depending on how much toning you need.
Purple shampoos always leave my bleached hair feeling like straw. Is there a gentler option?
Yes. IdHAIR Elements Blonde Shampoo cleanses with a light, creamy lather and is enriched with plant-based lipids and ceramides that soften the hair shaft, plus vegetable protein that strengthens the fiber. You get the toning without the trade-off.
My grey hair keeps pulling yellow. Does purple shampoo work for grey too?
It does. IdHAIR Elements Blonde Shampoo is made for naturally blonde, bleached, and grey hair alike. The violet pigments neutralize the yellow cast that grey and silver hair can develop, leaving a cleaner, cooler tone.
How long should I leave a purple shampoo in, and how often should I use it?
With IdHAIR Elements Blonde Shampoo, lather into damp hair and leave for 1 to 5 minutes, longer for stronger neutralization, then rinse thoroughly. Use it as needed, whenever warm tones start creeping back in.
I follow the Curly Girl method. Can I still tone my blonde curls?
Yes. IdHAIR Elements Blonde Shampoo is approved for the Curly Girl method, so you can neutralize yellow tones while staying within your routine. The vegan formula also supports scalp balance with a marine bioferment.
Is a salon purple shampoo actually better than a drugstore one?
The difference is the formula. IdHAIR Elements Blonde Shampoo is the same professional product stylists use in salons, made by a 100% Danish-owned brand and cold-processed to preserve the strength of its ingredients. Ask your stylist about it, or buy it here.
