Elements Blonde Treatment

IdHAIR Elements Blonde Treatment

When purple shampoo alone cannot keep up, your blonde needs a deeper fix. IdHAIR Elements Blonde Treatment is a vegan toning hair mask with violet pigments that neutralize warm, yellow tones in blonde, bleached, and grey hair, while coconut oil, lactic acid, plant-based ceramides, and vegetable protein soften, smooth, and strengthen. It is made by IdHAIR, a 100% Danish-owned professional haircare brand, and approved for use in Green Salon certified salons.

Ideal for anyone searching for a purple hair mask, a toning treatment for brassy blonde hair, or a vegan deep treatment for bleached or grey hair.

Key Benefits

• Neutralizes Yellow Tones: Violet pigments cancel out unwanted warmth for a cooler, clearer blonde, with intensity you control by leave-in time.
• Strengthens Against Breakage: Vegetable protein makes hair fibers more resistant, which matters most for bleached and fragile hair.
• Softens and Adds Shine: Coconut oil brings strength and shine, while lactic acid helps close the cuticle for a smoother, glossier surface.
• Moisturizes Hair and Scalp: Plant-based ceramides hydrate and strengthen both hair and scalp, and a marine bioferment supports scalp balance.
• Easy to Apply: A rich, creamy texture that spreads easily through the lengths and detangles as it works.
• Vegan and Green Salon Approved: A fully vegan formula, approved for use in Green Salon certified salons, Denmark's environmental standard for hairdressing.

How It Works

IdHAIR Elements Blonde Treatment works in two directions at once. The violet pigments neutralize the yellow tones that creep into blonde, bleached, and grey hair, and the longer you leave it in, the stronger the toning effect. Meanwhile, the care side does the heavy lifting: coconut oil strengthens and adds shine, lactic acid closes the cuticle for smoothness, plant-based ceramides hydrate hair and scalp, and vegetable protein builds resistance against breakage. Cool tone on the surface, stronger hair underneath.

Perfect For

• Blondes whose color drifts warm faster than purple shampoo can correct.
• Bleached hair that needs strength and softness as much as toning.
• Grey or silver hair fighting a yellow cast.
• Anyone who wants a weekly at-home treatment from a Danish salon brand.

How to Use

Apply to washed, damp hair. Work it through the hair and leave in for 3 to 10 minutes depending on the toning intensity you want. Rinse thoroughly and finish with conditioner.

Pairs Well With

IdHAIR Elements Blonde Shampoo for toning maintenance between treatments, and IdHAIR Elements Moisture Conditioner to finish.

Ingredients

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cocos Nucifera Oil, Lactic Acid, Pseudoalteromonas Ferment Extract, Isopropyl Alcohol, Sodium Salicylate, Amodimethicone, Dimethicone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Phospholipids, Sphingolipids, Cetrimonium Chloride, Trideceth-12, Pentylene Glycol, Potassium Sorbate, Sodium Benzoate, CI 60730, Tetramethyl Acetyloctahydronaphthalenes, Sodium Chloride, Sodium Sulfate, Linalool, Parfum (Fragrance)

FAQ

Purple shampoo isn't enough to keep my blonde cool anymore. What's the next step?
A toning treatment with longer contact time. IdHAIR Elements Blonde Treatment is a mask with violet pigments that you leave in for 3 to 10 minutes, so it neutralizes more warmth than a quick shampoo can, while coconut oil and ceramides care for the hair at the same time.

My bleached hair feels like straw. Can I tone it without making it worse?
Yes. IdHAIR Elements Blonde Treatment tones and repairs in the same step: vegetable protein makes hair fibers more resistant to breakage, lactic acid smooths and closes the cuticle, and plant-based ceramides hydrate both hair and scalp. Hair comes out cooler in tone and softer to the touch.

How long should I leave a toning mask in? I'm scared of ending up purple.
You control the result with time. With IdHAIR Elements Blonde Treatment, start at 3 minutes for gentle toning and go up to 10 minutes for stronger neutralization. Rinse thoroughly and finish with conditioner.

My grey hair has gone yellowish. Does a blonde treatment work for grey?
It does. IdHAIR Elements Blonde Treatment is made for naturally blonde, bleached, and grey hair. The violet pigments neutralize the yellow cast, leaving grey and silver tones cleaner and cooler.

Is a salon toning mask worth it compared to supermarket versions?
The formula is where the difference lives. IdHAIR Elements Blonde Treatment is the same professional product stylists use in salons, made by a 100% Danish-owned brand, with coconut oil, lactic acid, ceramides, and vegetable protein doing the care work alongside the pigments. Ask your stylist about it, or buy it here.