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Combating Yellow Tones: The Science Behind IdHAIR’s Blonde Treatment

Medium shot smiley woman brushing hair

For many with blonde or platinum hair, one of the most common challenges is dealing with unwanted yellow or brassy tones. These unwelcome hues can dull your vibrant locks and diminish the look you’re striving for. Fortunately, IdHAIR’s Blonde Treatment offers a powerful solution, harnessing advanced scientific principles to neutralize yellow tones and deeply nourish your hair. In this blog post, we’ll explore the science behind IdHAIR’s Blonde Treatment and how it can help you achieve that perfect blonde look.

Understanding Yellow Tones

Yellow tones in blonde hair can arise from several factors, including:

  • Oxidation: Exposure to the sun and air can oxidize hair, leading to yellowing.

  • Minerals: Hard water and certain hair products can deposit minerals that cause brassiness.

  • Chemical Treatments: Hair dye and bleach can leave residual yellow pigments.

Bleaching Hair

The Role of Violet Pigments

The key to combating yellow tones lies in the color wheel. Violet is directly opposite yellow, meaning violet pigments can effectively neutralize yellow hues. This principle is the cornerstone of silver hair treatments designed to maintain cool, platinum blonde tones.

Color Wheel

How IdHAIR’s Blonde Treatment Works

IdHAIR Elements Xclusive Blonde Treatment is formulated with luxurious amethyst and violet color pigments that work together to neutralize yellowish tones in the hair. Here’s a breakdown of how these ingredients achieve this:

1. Violet Pigments Neutralize Yellow

The treatment’s violet pigments counteract yellow tones by depositing a subtle purple hue on the hair. This neutralization process cancels out the yellow, restoring a cool, ashy blonde shade.

2. Amethyst Extract Adds Shine

Amethyst extract not only contributes to the neutralizing effect but also imparts a natural shine. It helps calm the hair cuticle, resulting in smoother, more manageable hair with a vibrant, reflective finish.

3. Deep Nourishment with Coconut Oil

Coconut oil is renowned for its moisturizing properties. It penetrates deeply into the hair shaft, providing essential hydration and helping to repair and prevent damage. This deep conditioning aspect ensures that while your hair is being toned, it is also being nourished and strengthened.

4. Wheat Amino Acid Complex for Strength

The treatment includes a wheat amino acid complex, which penetrates the hair to deliver moisture and improve elasticity. This complex strengthens hair from within, reducing breakage and enhancing overall hair health.

5. Sunflower Seed Extract for UV Protection

 Sunflower seed extract provides natural UV protection, shielding hair from the damaging effects of the sun. This ingredient also combats free radicals, further protecting your hair from environmental stressors.

6. Anti-Frizz and Detangling Ingredients

The Blonde Treatment includes ingredients that help smooth the hair cuticle, reducing frizz and making hair easier to detangle. This ensures your hair looks polished and feels silky to the touch.

How to Use IdHAIR’s Blonde Treatment

For optimal results, incorporate IdHAIR Elements Xclusive Blonde Treatment into your regular hair care routine:


Apply to Clean, Damp Hair: After shampooing with IdHAIR Elements Xclusive Blonde Shampoo, apply the Blonde Treatment to damp hair.


Leave to Process: Allow the treatment to sit for 5-10 minutes, depending on the level of neutralization needed. For more intense toning, you can leave it on slightly longer.


Rinse Thoroughly: Rinse out the treatment thoroughly with cool water to seal the cuticle and lock in the benefits.


Follow Up with Conditioner: For added moisture and protection, follow up with IdHAIR Elements Xclusive Blonde Conditioner.

IdHAIR Model

IdHAIR’s Blonde Treatment is a scientifically formulated solution to combat yellow tones and deeply nourish blonde hair. By leveraging the neutralizing power of violet pigments and the nourishing benefits of natural extracts and proteins, this treatment helps maintain your perfect blonde while keeping your hair healthy and vibrant. Incorporate IdHAIR’s Blonde Treatment into your hair care routine and enjoy a brighter, cooler, and more luminous blonde.

Ready to say goodbye to yellow tones?

Discover the transformative power of IdHAIR’s Blonde Treatment and achieve your ideal blonde look today!

What causes yellow tones in blonde hair?

Yellow tones can develop in blonde hair due to oxidation from sun exposure, mineral deposits from hard water, and residual pigments left by chemical treatments like hair dye and bleach.

How do violet pigments work to neutralize yellow tones?

Violet pigments are used in blonde hair treatments because violet is directly opposite yellow on the color wheel. When applied to hair, these pigments can cancel out yellow hues, restoring a cooler, ashy blonde shade.

What additional benefits does amethyst extract provide in IdHAIR’s Blonde Treatment?

Besides aiding in neutralizing yellow tones, amethyst extract adds natural shine to the hair and helps smooth the cuticle, making the hair more manageable and vibrant.

Can IdHAIR’s Blonde Treatment protect hair from environmental damage?

Yes, the treatment includes sunflower seed extract which offers UV protection, shielding the hair from sun damage and helping to prevent further discoloration.

How often should I use IdHAIR’s Blonde Treatment to maintain my blonde color?

It's recommended to use the Blonde Treatment regularly as part of your hair care routine. Apply it after shampooing, leave it on for 5-10 minutes depending on the desired level of toning, and then rinse thoroughly. For more intense results, it can be left on longer.

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